Kanye life of pablo t shirt11/2/2023 Sometimes it can even feel like they’re mirroring Kanye a little too closely. have followed in Yeezy’s footsteps to varying degrees of success: every single has new art, every tour has designed out merch. For starters, he’s the forefather of contemporary merch. (And the tweets might be the best part of it all!) But here’s why Ye’s pop-up shop is important even in 2016 when he has a clothing line, fashion shows, tours, kimoji apps, etc. Leaked tracks are just as anticipated as the tweets about them. The merch drop is just as anticipated as the morning the tickets actually go on sale. The cover art is just as anticipated as the single. Better than any recording artist right now, Kanye West builds a world around the music.
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